Is Your Company Losing Customers? This Could Be The Reason
by Lisa Bodell for Forbes
The global pandemic has complicated most people’s lives, according to the newest World’s Simplest Brands study from Siegel+Gale. Companies that have managed to thrive over the past two years are those that have simplified consumers’ lives and reduced their stress. While the top winners — Amazon, Costco and Google — may not be a surprise, the increasing value being placed on simplicity in every industry deserves further examination.
While researching and writing Why Simple Wins, it became clear to me that simplicity not only has the power to increase consumer engagement, it can also boost employee engagement. Tying aspects of compensation or performance reviews to simplification is one path forward. And if you’re a leader, another way to sustain anti-complexity efforts (and keep yourself accountable) is through monthly check-ins with your teams.
To this end, consider creating anonymous surveys with some or all of the following True/False questions:
1. Has leadership clearly articulated what simplification is and what it will do for our company?
2. Do my managers/directors support my effort to simplify?
3. Am I encouraged to identify and eliminate redundancies or unnecessary policies and reports wherever possible?