Your Cheat Sheet For Using A.I. In Strategic Planning
By Lisa Bodell for Forbes
You know the annual drill: you and your teams gather data, identify trends, set goals and develop action plans. Your reward for producing a strategic plan? A stress-anxiety-exhaustion hangover and the assurance that your plan will be outdated or irrelevant by end of year.
Where traditional strategic planning has become overly complex and time-consuming, AI-powered knowledge services like ChatGPT, Bard and ChatSonic are transforming our ability to imagine business scenarios and complete our strategic plans in less time with fewer resources. From simplifying complex tasks and speeding up processes to providing insightful data analysis that deepens our decision-making, below are five ways generative AI is reshaping strategic planning.
1. Power of the prompt. The right prompts enable your teams to uncover novel market insights and generate innovative marketing and implementation strategies. This prompt-command approach can simplify strategic planning by generating specific, actionable insights that directly address your company's goals and challenges, reducing time and effort spent on data analysis and idea-generation.
To this end, you could ask AI to provide a list of five new marketing strategies that would be effective in reaching your target audience. The AI would then analyze your data and identify trends that could be used to create successful marketing campaigns.
Sample prompt: “Write a paragraph in the tone and style of our Director of Sales [insert Full Name Here] that introduces our new value proposition to our legacy customers.”