TOOLKIT TOPIC
Reinvent Offerings
Create new opportunities out of existing IP.
Toolkit includes
13.17 minutes of on-demand video
4 downloadable resources
Learner level
Individual Contributor, Team Leader
Who this is for
This toolkit is tailored for team leaders and individuals looking to innovate continuously and turn existing assets into new opportunities.
Toolkit overview
In today's competitive market, leveraging your existing intellectual property to its fullest potential is crucial. This toolkit offers unique strategies to reimagine your current offerings, turning what you already have into what you need.
Long description: Many organizations overlook the potential locked within their existing intellectual property. This toolkit introduces techniques to unearth and capitalize on these hidden opportunities. Through resources like the '40 Opportunities' tool and the 'Plus 3 Minus 3' technique, you’ll create new value from your existing products and services. Techniques such as 'ReThink' and 'Where/When/How/Who Else' will guide you to see beyond the present and discover new possibilities for market expansion and innovation. You’ll enhance your ability to innovate and generate new business opportunities.
Toolkit outcomes
Increase ROI from enhanced utilization of existing products and services
Improve product offerings through strategic incremental improvements
Envision potential innovations and business expansions
Access new markets, locations, and avenues for existing products or services
What you’ll learn
Create and expand value in your products with the '40 Opportunities' tool
Apply the 'Plus 3 Minus 3' technique to refine and enhance your offerings
Use the 'ReThink' technique to challenge and overcome conventional boundaries
Discover new markets and opportunities with the 'Where/When/How/Who Else' approach