How To Reinvent Your Products, On-Demand
by Lisa Bodell for ForbesWomen It’s pretty challenging to see any new potential in your existing products and services, but when companies do re-examine their offerings, it can lead to untapped markets and new revenue. Consider pharmaceutical company Allergan: its medicated eye drops for glaucoma were repackaged as Latisse, the cosmetic that stimulates growth in eyelashes and eyebrows. […]
The Best Innovation Lesson For Under $10
by Lisa Bodell for ForbesWomen Innovation is more than a buzzword at annual meetings or a pseudo-inspirational poster in the hallway. It’s something that people encounter every day — usually without even noticing. To get employees thinking about innovation in a more tangible way, surprise your team with an exercise known as The $10 Dollar Field Trip.Before a scheduled team […]
Org Won’t Embrace Innovation? Work Through Those Commitment Issues
In workplaces that resist innovation, this technique can win hearts and minds.
How to Find Your Next Big Partnership
by Lisa Bodell for ForbesWomen Adidas and IKEA. Dove Hair and Dunkin’ Donuts. Blue Apron and Airbnb. All of these brand mash-ups translate into wise partnerships that are mutually beneficial. By partnering with a complementary company, each was able to expand its brand reach and deepen customer insights.Like these examples, the right partnerships can offer your organization valuable […]
How Are Those 2019 Resolutions Coming Along?
by Lisa Bodell for ForbesWomen Every January, business owners across the world swear that they’ll devote more time and effort to innovating in the coming year. Most of those leaders have sighed and succumbed to business-as-usual by April. To make innovation truly sustainable, it must be a priority at every level of your organization. Leadership must publicly celebrate both innovation success and failure […]
Transform Office Pains Into Gains In 30 Minutes Or Less
by Lisa Bodell for ForbesWomen To better understand and anticipate customer needs, companies like P&G pour millions of dollars every year into ethnographic research. But what if you need insights and don’t have that kind of budget? Try a DIY technique called From Pain To Gain, which helps companies understand the issues and obstacles around a given product or service.It’s […]
Like VR For Your Business…No Headset Required
Visualizing your company’s innovation success in the future is essential to achieving it.
What Nokia Wished It Knew In 1996
Use this feedback technique to avoid missing out on disruptive innovations…like the iPhone.
All Ice-Breaking, Zero Eye-Rolling
by Lisa Bodell for ForbesWomen A bad icebreaker can feel as awkward as the first day of middle school. A good one can start a friendship or a partnership, and build trust and cooperation across an office or entire org.To kick off an annual meeting, a conference, or even a team huddle, lean on a tried-and-tested icebreaker. From breaking […]
How To Trendspot Like A Pro
Identify trends that will impact your industry a decade from now.