What Happens When Disruptors Don't Continue Innovating?
by Saikat Chaudhuri for Knowledge@WhartonIn the digital era, even companies that have distinguished themselves as disruptors cannot afford to rest on their laurels. If they do, they face the chance of being disrupted themselves. Saikat Chaudhuri, executive director of the Mack Institute for Innovation Management and an adjunct professor of management at Wharton, examines this issue in his latest white paper, co-authored with Mack Institute research associate Pragna Kolli, titled: “Navigating Digital Disruption: How to Thrive Through Innovation Management.” Chaudhuri recently discussed the paper’s conclusions on the Knowledge@Wharton show, which airs on SiriusXM channel 111. An edited transcript of the conversation follows.Knowledge@Wharton: Tell us about the paper and what you were looking to accomplish?