Why We Can’t Look Away From Our Screens
by Claudia Dreifus for The New York Times
In a new book, “Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked,” the social psychologist Adam Alter warns that many of us — youngsters, teenagers, adults — are addicted to modern digital products. Not figuratively, but literally addicted.
Dr. Alter, 36, is an associate professor at the Stern School of Business at New York University who researches psychology and marketing. We spoke for two hours last week at the offices of The New York Times. Our conversation has been edited and condensed for clarity and brevity.
Q. What makes you think that people have become addicted to digital devices and social media?
A. In the past, we thought of addiction as mostly related to chemical substances: heroin, cocaine, nicotine. Today, we have this phenomenon of behavioral addictions where, one tech industry leader told me, people are spending nearly three hours a day tethered to their cellphones. Where teenage boys sometimes spend weeks alone in their rooms playing video games. Where Snapchat will boast that its youthful users open their app more than 18 times a day.
Behavioral addictions are really widespread now. A 2011 study suggested that 41 percent of us have at least one. That number is sure to have risen with the adoption of newer more addictive social networking platforms, tablets and smartphones.