Goldfish Now Have Longer Attention Spans Than Humans
In 2013, the National Center for Biotechnology Information reported that the average attention span of a human has dropped to a mere eight seconds, one second behind that of a goldfish. Why does this matter? Distraction in the digital era has become an epidemic, robbing us of our focus, decreasing our productivity and hindering our overall life satisfaction. Our jobs today are “interrupt-driven,” with distractions not just a plague on our work—sometimes they can mean the difference between success and failure.
Instead, messages undiscerningly bombard us, with the senders rationalizing that we can choose when and where to open a message. The results of a recent survey of smartphone users include:
- 67 percent of cell owners find themselves checking their phone for messages, alerts, or calls—even when they don’t notice their phone ringing or vibrating. Read More →