Marketing and Social Media Manager
A Marketing Manager and data-driven strategist, Allan Hoving leverages his proven expertise in digital, mobile, and social strategy to reach futurethink’s global audience.
2 Truths and a lie
Here are some facts about Allan – which one do you think is a lie?
- I ride my Vespa to work when the weather permits.
- I helped license proprietary technology to Google.
- I ghostwrote a zombie novel that was published in 2015.
As Marketing Manager of the company poised to be the world’s No. 1 provider of innovation tools, Allan is known for thinking and operating several steps ahead of the market. (He’s also the guy who finalizes his Halloween costume by early summer every year.) On any given weekday, Allan is translating sales initiatives into market strategy, improving the user experience on futurethink.com, and testing new approaches for increasing lead generation and brand awareness.
Previously, he served as Digital Marketing Manager for Verve.com, a mobile, location-based advertising platform. He managed the site, its social accounts and inbound lead generation—increasing annual engagement in every area. Prior to Verve, Allan spent several years as the Marketing Manager for Tantor Media, an indie publisher of print, e-book, and audiobook editions. In this capacity, he increased revenue through online and traditional campaigns; by mobile-optimizing Tantor.com; and by creating and launching consumer-centric companion sites. In what now seems like a galaxy far, far away, Allan was also a staff editor at Rolling Stone, New York, and Media magazines.
He earned an MS in Interactive Communications from Quinnipiac University in Hamden, CT, and a BA in English Literature from Columbia University in New York City. Highlights between then and now include eliciting a laugh from Monty Python’s Michael Palin; arranging for San Francisco rocker Chuck Prophet to perform on The David Letterman Show; and surprising his wife with a gondola ride to the legendary Harry’s Bar in Venice for their fifth wedding anniversary. When he’s not querying his college-age kids about Snapchat, he’s shopping at the Double L Farmers Market (where “everything is worth eating”) or volunteering with his fellow Humanistic Judaism congregants. On October 31 of most years, he can be found competing fiercely for the Best Costume Award at a Halloween party somewhere in the Tri-state area.