M.I.T. neuroscientists have found that our brains can process images in as little as thirteen milliseconds — that’s faster than reading a sentence. Our brains are wired to absorb visual information, yet as we get older, we’re taught to “use our words.”
But when a disruptive idea is so unfamiliar that people have no context for it, how do you use words to explain it? When words fall short, a visual approach can help you more fully develop your idea — and more easily connect the dots for others.
To strengthen your skills of visualization and your ability to better describe innovative ideas, try a technique called Picture the Future. Not only can it help you communicate really big ideas, it can help align the vision for your company and inform strategic planning. In fact, a VP at Sprint used this same exercise to create a vision of Sprint’s Future for Content Development.
It all starts with a group visualization exercise. You’re ten years in the future, and your organization is a leading innovator.